From SDR to Chief Revenue Officer: Maaike Molenkamp on Scaling Leadinfo Across Europe

In this episode of the Nobel Podcast, we sit down with Maaike Molenkamp, Chief Revenue Officer at Leadinfo, to unpack a 10-year journey that started as an SDR and led all the way to the C-suite. From opening Leadinfo’s German office from scratch to fixing the RevOps mess and now driving NRR as CRO, this episode is packed with practical insights for anyone in sales, RevOps, or international expansion.

What you’ll learn in this episode: How Maaike went from SDR to CRO in 10 years at Leadinfo What it actually takes to open a new country office with almost no budget The cultural and legal differences that catch Dutch companies off guard in Germany Why Leadinfo’s partner program became the backbone of its German growth The lesson learned from cold-calling under Germany’s strict UWG law How to build a RevOps function from zero, and what to prioritize first Why NRR and churn become more important than new business as you scale How Leadinfo uses tools like HubSpot and Gong to power retention and forecasting Her advice for anyone stepping into a CRO role for the first time

Key takeaway: Scaling revenue across borders isn’t about copy-pasting what worked at home. It’s about understanding the market’s real cultural and legal mechanics, building trust the way it works locally, and never losing focus on the customers you already have while chasing new ones.