From Solo Grind to Selection Lab: Lotte on Scaling a Recruitment-Tech Company With Her Co-Founder

In this episode of the Nobel Podcast, we sit down with Lotte, CEO and Founder of The Selection Lab and a Top 3 finalist for CEO/Founder of the Year at this year’s SaaS Awards, to unpack how she built an AI-driven recruitment platform from the kitchen table to a team serving enterprise clients like KPN and FrieslandCampina. From running the company alongside her husband and co-founder to figuring out enterprise stakeholder management the hard way, this episode is packed with practical insights for anyone building or scaling a SaaS company.

What you’ll learn in this episode: How The Selection Lab evolved from a single one-size-fits-all assessment into a full AI-driven selection platform What it’s really like co-founding and running a company with your spouse How Lotte structures her leadership team around individual talents rather than job titles The biggest lesson from moving upmarket into enterprise: stakeholder management How to build partnerships that actually scale, starting from shared clients and shared goals Why individualized management is behind The Selection Lab’s strong team retention What to look for when hiring your first senior marketing lead The highs and lows of eight years building a company, and why “naive” can be a strength

Key takeaway: Scaling a SaaS company isn’t about one big pivot or one big deal, it’s about building the right team around the right talents, staying close to your customers’ real challenges, and being willing to grind through the moments with no momentum yet.