From Starter to SaaS Rising Star | Nike Pucci on Building a B2B Brand In this episode of the Nobel Podcast, we sit down with Nike Pucci, a fast-rising content marketer at Contentoo and SaaS Award nominee for this year’s edtion, to unpack how she built real impact in just a few years. From running content and brand with a tiny team to building a podcast and creating campaigns that actually drive leads; this episode is packed with practical insights for anyone in B2B marketing, content, or SaaS. What you’ll learn in this episode: How Nike went from entry-level to SaaS Rising Star in under 2 years What it’s really like managing content & brand in a small team How to build a strong B2B brand without a big budget The balance between entertaining vs. educational content Why “knowing your audience” is everything in content marketing How Contentoo measures success beyond just KPIs The role of AI in content (and why it won’t replace creativity) Why community & in-person events are making a comeback How to build a podcast from scratch (scrappy style) The power of personal branding and employee advocacy

Key takeaway: Great content isn’t just about being funny or going viral. It’s about truly understanding your audience and creating something human, valuable, and memorable.